As a dog lover and Kennel Manager, I started making collars when I kept seeing collars that were far from durable and just plain. I like finding fun & exciting designs for each owners (or dogs) personality while maintaining the highest quality at a fair price. I will never send out a product that I personally wouldn't use on one of my dogs. Safety & well being of your pet is the most important part of making and designing collars & leashes. Though it is up to the customer to determine what collar or harness is best suited for their pet